10 Email Marketing Strategies for SaaS Companies

Email marketing strategies are one of the effective techniques in boosting your sales and onboarding new customers.

Most SaaS companies use emails to market their products and services, but they are not articulated perfectly with a vision. Hence, emails tend to get into spam and gradually build a bad reputation around your brand.

Don't disregard email marketing tools in favor of chatting apps. Instant messaging for business communication is an ideal tool but certainly not for email marketing for SaaS and other companies. The main difference between email and instant messaging is that if you utilize the latter for marketing, there is a risk your potential client or customer may disregard your information as SPIM (Spam Over Instant Messaging).

Using emails as your marketing strategy can make your end user make an informed decision. So, be ensured the email you are sending has the relevant information.

What is HTML Email Template?

An HTML email template is nothing but a HTML file and it is highly advisable because the primary advantage is it can be reused. It describes the structure of an email as a whole as well as the alignment of its content elements. You can add images, videos, and other visual components in emails using an HTML email template, as a result, your SaaS email marketing strategy appears so effective leaving an impact on your targeted clients. You can use it to add CSS styles to the email's text and other parts.

Preceding are some of the popular email marketing strategies that can engage your customers and boost your sales.

1. Welcome Emails

Customers would anticipate receiving welcome emails be it B2B SaaS providers or on-premise B2B solutions. To be precise, people will read it without a doubt given that they want to understand and experience the things they sign up for.

These customers just believed that your platform fits all of their needs, thus they subscribed to or signed up for your SaaS product to show their interest.

The customer should be thanked and reassured that their interests will be respected in the welcome email. The main goal of the welcome email is to give new customers of your brand a consistent experience.

Make sure you are writing welcome emails that are effective in strengthening your brand image and maintaining your customers' interest in your offerings.

2. Product Announcement Email

SaaS providers have discovered an advantageous method for engaging with current customers. You are aware that platforms like SaaS, self-hosted software, and others opt to inform their users about recent changes, new features, new integrations, updates, fixes for bugs already present, and so forth by issuing release documents each month. Additionally, businesses have started sending emails regarding their product updates, which helps SaaS companies keep customer loyalty by displaying that their business is always developing and enhancing their services.

A successful product announcement email should contain precise information about the product, preferably in a succinct manner without going overboard with words. A well-written email can help you improve your relationship with current customers by notifying them of new features and improvements and by demonstrating your dedication to their experience.

3. Customer Experience Survey Email

Send the feedback periodically along with an overview of the premium subscription options you want to upsell. The use of this mail trend has several benefits.

• Since you are giving feedback at random rather than solely promotional emails of your product, your customers will be interested in your SaaS email marketing.
• Your client believes that every possible solution has been explored to address their concerns.
• The benefits of a subscription plan or service you will discuss should be able to address the concerns you listed on the feedback form. As a result, your buyer takes your subscription plans into significant consideration and may decide to subscribe.
• These emails are going to notify you of the genuine problems customers are having, allowing you to solve them. Additionally, you can create productive customer relationships.

4. Wish your Customers

Make sure you send emails to both current and potential clients wishing them on festivals and special occasions. Include an offer, if appropriate. It is among the most effective email marketing trends for 2023. The statement demonstrates how closely the company and its clients are connected.

Acknowledge how essential the customer is to you by including a pertinent image and a suitable topic line. Customers' trust can be increased by sending them personalized festive or other wishes.

If you have your customer data, don’t miss sending them birthday wishes. Sending wishes can help you build goodwill with your clients and possibly win their business in addition to being a kind gesture.

5. Retaining the Customer

Send an email informing the customer that particular consideration would be given to their needs and requirements even though they may have discontinued their subscription or chosen your competitor for whatever reason. A greeting remark will help retain customers feel valued and acknowledged when you welcome them back to customer service.

By addressing them using their first name, you send the message that you still remember them and are in a close relationship with them. This increases their sense of devotion to your business and makes them feel special.

6. Discounts Email

One of the most effective email marketing strategies is the discount email. Nobody would want to pass up any discounts or promotions offered by the supplier of our chosen products. Discounts are a crucial marketing strategy that can be used to attract prospective customers, keep hold of old ones, and increase sales.

Are you aware that some customers will only purchase things or sign up for subscriptions when they notice discounts, especially in the competitive landscape of email marketing software? Therefore, you need to know how much of a discount you can apply to your email marketing software product. Having said that, avoid wasting your time and the time of your customers by offering discounts on email marketing software products that have received poor reviews or have been shunned by the market. Customers will disregard your other discount emails as a result of this action.

Therefore, be sure to include a subject in the email. The customer should be persuaded to open it as soon as they see the subject.

7. Content Marketing

The real potential of SaaS content marketing exists in contacting your customers through blogs, podcasts, videos, and other media. In addition to providing them with useful information, it raises brand awareness. Therefore, whenever you publish a blog post, podcast, or instructional video, include a link to it in the email and explain why the recipient should view or read the content you sent. Your customers can use this as a knowledge base.

Even if you can't provide your customers a reason to contact you, you may influence or give them a reason to purchase your SaaS product using your content marketing strategy. The number of visits to the pages for your service or product will increase as a result of attracting organic visitors to your website. By using this tactic, you can also show people your degree of industry expertise while educating them on the benefits of your product that they may not have been aware of.

Make sure that the content you give was published after the approval of SMEs or product managers and is relevant to the topic. For instance, it makes no sense to send instant messaging vs email blogs to clients when your SaaS product is a B2B e-commerce platform to increase traffic. Customers will stop subscribing to the newsletters as a result. By being consistent with your content marketing efforts, you can both retain and attract new customers.

Your audience will choose to utilize your product over one from a competitor if they can see from your content that you are an authority in the field.

8. Free Trial Emails

Sending free trial emails to prospective or selected customers rather than to everyone is preferable. Prospective customers are those who try out your SaaS solution for free. To make them feel as though they are getting value for their money, they simply need to be pushed to sign up for the paid subscription. If you send the free trial email to every visitor, they can become disinterested in your product because they were only tentatively assessing it before.

Include your customer care phone number in the email you send out with the free trial offer so that your potential customer can call you whenever they need to. To help clients understand the subscription plan they are using during the free trial time, provide a summary of the differences between subscription plans. It is essential to communicate clearly without any opportunity for miscommunication because the content in the free trial email is typically quite straightforward and intended to encourage customers to subscribe to the product.

9. Follow-up Email

Interestingly, a follow-up email is also a widely used SaaS email marketing strategy. Numerous circumstances call for or welcome an email follow-up to persuade your clients to subscribe to your service. Don't assume you've lost the consumer just because they didn't respond to your email or post-free trial period.

These provide difficulties because they typically require balancing outreach and restraint. If they say they are busy in response, politely remind them about your product in a follow-up email, and don't be hesitant to ask when you may get in touch with them again.

10. Referral Email

By rewarding existing customers for each referral they make to new service users through a SaaS referral program, SaaS companies in India and other nations presumably raised the number of clients. If you want to expand your reach even further, you might consider creating an affiliate program to attract influencers and marketers. A referral link or code is often given to the current users or referrers, who can then share it with their friends, family, and online communities through blog posts and social media sites.

It is one of the popular email marketing strategies that can help you increase the number of new customers without investing a lot of capital in advertising campaigns. However, it could take a bit of pushing for your happiest customers to refer you to others. In this case, a referral scheme with the appropriate incentives or rewards can be helpful.

Conclusion

Industry analysts predict that email marketing future is going to be very effective because it is one of the most crucial communication channels for connecting with both current and potential clients.

The main goal of every marketing plan is to improve subscriber engagement by fostering a relationship between a business and its customers. Therefore, if you can keep customers engaged with your emails, you'll build a base of devoted clients, onboard new ones, and increase sales.

The aforementioned email marketing strategies have been successfully used before. Therefore, you can choose the aforementioned strategies to increase your sales.