12 Recommendations on How to Change Your Company Communications Strategy

Are you looking for ways to change your company's communication strategy for the better? If so, you're in the right place. In this article, we'll share 12 ways to improve your company's communication.

Be More Transparent

One way to improve your company's communication is to be more transparent with your employees. When you're open and honest with your team, they'll feel like they can trust you and that you're working together towards a common goal.

Transparency is one of those things that takes shape through a bunch of different individual actions repeated over and over. You can start being more transparent by:

• Holding regular company-wide meetings to update everyone on the latest news, goals, and progress.
• Sharing information openly and honestly, without hiding anything.
• encouraging two-way communication by soliciting feedback and input from employees.
• Being available to answer questions and address concerns.

Create Employee Ambassadors

A third way to improve your company's communication is to create employee ambassadors. These are employees who act as a liaison between management and the rest of the team and they are particularly important when carrying out any change management plan.

They can help relay messages, answer questions, and provide closed loop feedback. This can be a great way to improve communication because it gives employees a direct line to management. It also allows you to better control the message that's being communicated and make sure that it's accurate.

Make sure everyone is on the same page

The first step to improving your company communication is to get everyone on the same page. This means having a clear and concise mission statement that everyone can understand and agree with. It's also important to make sure that your team knows what the company's goals are and what their role is in helping to achieve them. Once you have a shared understanding of the company's vision, you can start to craft a communication strategy that will help you achieve it.

Institute and normalize open and honest communication

Open and honest communication is key to maintaining a healthy workplace. If there are problems or concerns, they should be addressed openly and directly with those involved. Employees should feel like they can come to their managers with any issue, big or small. Managers should also be encouraged to give feedback openly and honestly, without fear of retribution.

Honesty is something that flows from the top down. If employees see that their managers are being open and honest with them, they're more likely to do the same. But if employees feel like their managers are withholding information or being dishonest, it creates an environment of distrust.

Encourage two-way communication

It's not enough to just have a one-way flow of information from management to employees. There needs to be a two-way flow of communication in order for it to be effective. Employees should feel like their voices are heard and that their input is valued. This can be done through regular team meetings, one-on-one check-ins, or even simple surveys.

Make Use of Technology

A fourth way to improve communication in your company is to make use of technology. There are a lot of great team communication tools out there that can help you with things like video conferencing, instant messaging, and file sharing. Many tools even combine all three into one software. In fact, teams can work on improving workplace efficiency with intranet providers like Happeo.

Using these tools can help you to communicate more effectively with your employees, no matter where they are, for example, if you look at Troop Messenger it is capable enough to avoid latency issues, and such tools on your side can boost work productivity. And they can also help to improve internal communication between different departments within your company. These tools are particularly important in the era of remote work, where more and more employees are working from home.

Make sure communications are clear and concise

When crafting any kind of company communication, it's important to make sure that it is clear and concise. This means workplace communication styles should be simple, avoiding jargon and using simple language that everyone can understand. It's also important to be clear about what you want employees to do or know after receiving the communication. If there are action items, make sure they are clearly defined.

You can ensure your communication is clear and concise by setting standards that you expect all communications to meet. This could include using a specific template or format, setting word limits, or requiring all communications to be proofread by someone else before they're sent out.

Use multiple channels of communication

In today's world, there are many different channels of communication available. It's important to use a mix of them in order to reach all employees. This might include email, intranet, company newsletters, or even social media. Find the channels that work best for your company and make sure to use them regularly.

Timing is everything

The timing of your company communication is also important. If you want employees to actually read and absorb the information, make sure to send it at a time when they're likely to have some downtime. This might be early in the morning, during lunch, or even at the end of the day.

It is also important not to bombard people with communication outside of work hours. This can quickly lead to employees feeling overwhelmed and can cause them to tune out or even leave the company altogether.

Keep it positive

No one likes to be bombarded with negativity, so make sure to keep your company communication positive. This doesn't mean you have to avoid tough topics altogether, but you should focus on the positives. For example, if you're announcing a change that will impact employees negatively, you can focus on the positives of the situation and how it will eventually benefit everyone.

Personalize your communication

Your company communication should also be personalized. This means addressing each employee by name and using language that is appropriate for their level of understanding. If you're communicating with a global team, be mindful of cultural differences and tailor your communication accordingly.

Encourage feedback

Finally, make sure to encourage feedback from employees after they receive your company communication. This will help you gauge how well the message was received and whether there are any areas that need improvement. You can do this through surveys, open-ended questions, or even casual conversations.

Encourage Open Communication

A tried and true way to improve communication in your company is to encourage open communication. This means creating an environment where employees feel comfortable speaking up and sharing their ideas. It also means that you're willing to listen to feedback, even if it's negative.

Open communication starts with you as the leader. If you're not open to hearing feedback, then your employees won't be either. You can encourage open communication by asking for input and feedback regularly, encouraging employees to speak up with their ideas, listening to what employees have to say and acting on it, and being transparent with your own communication.

Be flexible

Last but not least, be flexible with your company's communication strategy. It's important to have a plan in place, but don't be afraid to make changes as needed. This might mean trying new channels of communication or changing the timing of your messages. The important thing is to be open to change and always be looking for ways to improve.

Conclusion

By following these 12 tips, you'll be well on your way to improving your company's communication strategy. Open and honest communication is key to maintaining a healthy workplace, so make sure to encourage it at all levels of your organization.