Best Video Editing Software for your Creative Business Needs [2023]

Now everyone is busy with content creation from ordinary users to large companies. The content that now occupies a leading position is video. They are everywhere: on social networks, blogs, and websites. Why write anything that takes a long time and includes pics when you can put everything in a motion picture? You can even make it so that any notion you want to express can be squeezed into a few minutes of entertainment!

When businesses think about how they can captivate both potential and loyal customers, there is nothing better than video content. Marketers spend a lot of effort and money to come up with creative banner ads or publish informative articles. However, if you want consumers to desire to see what you have to offer, video marketing is your best choice.

Here's something that demonstrates the importance of video marketing greater than anything else:

• Only 14% of businesses do not use video as their main marketing tool in 2023;
• Over 90% of marketers say that this tool is the most important part of their marketing strategies;
• 94% of marketers say that video clips help improve user understanding;
• Over 85% of professionals say motion pictures are effective in finding prospects.

Such facts cannot be ignored. Marketing approaches, tactics, and strategies are continually evolving in response to what users react best to. Previously, it was various photos, articles, and other graphics, but now it is long and short clips.

If you aren't already using movie clips as your primary sales gimmick, you should start now. T to create fantastic content, you also need to empower yourself with a few video-making apps.

Why would you need a video editor?

The easiest way is to hire a third-party company that specializes in creating motion pictures, namely marketing video clips. However, this is the best way when you have nowhere to put money. If you own a small or medium-sized business, you may not want to increase your marketing budget, as there are many other areas you'll want to invest in.

Thus, this option is not suitable for every business. You can do everything yourself. Given the impressive video marketing statistics, you'll want to start making videos right away.

All you need to get started is to use your imagination and equip yourself with video editing software. All you need to get started is to use your imagination and equip yourself with video editing software, and the team collaboration tools like Troop Messenger that helps you share your high-definition videos. It's best to have multiple tool options as they all offer a different set of features. We're not talking about expensive software because professional software is used for large-scale projects like movies. You can easily create perfect marketing AI videos using easy-to-use tools.

Now we’ll discuss the most effective tools used by many businesses from small to large ones.

Great Tools for Your Business

There are many great video editing tools available for businesses to create engaging and professional videos. For example, online video cutters provide a convenient and user-friendly way to trim and edit videos without the need for downloading or installing software, making it accessible and efficient for businesses of all sizes. Here are some of the top tools:

1. Biteable

If you want to achieve maximum simplicity and ease in working with marketing videos, then you would rather not bother with downloading software on your computer. This is easy to avoid as there are tools that you can use directly from your browser. One such good option is Biteable. All you need is an Internet connection, and you are set to start creating your projects.

This is especially handy if your team works remotely, you don't need all your marketers to install the tool on their computers. Its main advantage is that beginners, starting to work with video, will feel comfortable. The interface, as well as all functions, are clear and easy to use. In addition, templates will be useful for beginners as they can help quickly create motion pictures.

Pros

• Free 7-day period with many features;
• Huge variety of templates for different types of video clips;
• Easy to use.

Cons

• You can create only 10 projects for free;
• Limited feature set.

2. Movavi Video Editor Plus

This tool is ideal for those who are just starting in this field but want to strengthen their video editing skills. At its core, it's a great alternative to iMovie for PC, which is also rich in various features. Beneath the user-friendly interface is a host of features that you'll find especially useful.

It offers fast loading speed as well as fast rendering. In addition, this tool has many audio tools as well as coloring functions. One of the features is the ability to use the chroma key.

Pros

• Easy for beginners;
• Many transitions, filters, and special effects;
• Fast rendering speed.

Cons

• Few options for color tuning;
• Watermark in the free version.

3. VSDC Free Video Editor

If you already have some experience in creating clips, then you will find this tool quite advanced. Many users say that it can even compete with some professional tools. However, if you are a beginner, then the number of functions can lead you to a dead end. VSDC Free Video Editor is perfect for those who want to master the skill.

Now such kind of tool is of the same importance as well as video calling apps. The good thing about it is that you can create different types of videos depending on your needs.

Pros

• A wide variety of functions;
• Video stabilization;
• Large library of effects.

Cons

• For Windows users only;
• Difficult for beginners.

4. Animoto

Any marketing video should contain a quality music track that will set the mood for the viewers. Animoto offers a huge variety of music tracks that you can use in your clips. It is perfect for both those who are just starting and those who already have some experience.

If you have a small budget that you can spend on a quality tool, then this is what you require. You can spend the saved funds on other tools that will allow you to simplify task management because this is no less important.

Pros

• Rich music library;
• Great for beginners and experienced professionals;
• Web-based.

Cons

• Limited text placement options;
• Watermarks in the free version.

5. Vmaker screen recorder + editor

If you always wanted to use a tool that can record and edit videos, then you should check out Vmaker screen recorder+editor. Vmaker makes your life a lot easier, here's how. It's a screen and webcam recorder, so video-making is easy. Download their app, install it and you're set to record your first video. After the video is recorded, it is uploaded to your cloud-based dashboard. From here you can edit the videos using the built-in video editor itself.

There is no need to download a separate app or upgrade your subscription. With the editor, you can trim, rotate and resize the video. If you're planning to upload the video on YouTube, then you can also create intro and outros by uploading an external video or audio file. After that, you can easily drag the clips to put them in a sequence you like.

Pros

• Beginner friendly
• Works on both Windows and Mac PCs
• Watermark-free video recording

Cons

• No mobile app right now, but it's in the pipeline

Conclusion

If you decide to start making marketing videos but don't have a big budget, you'll want to take advantage of the few clip editing tools available. The above tools are best for beginners who are not good at creating videos and are not well-versed in video editing features. They offer an outstanding array of features as well as various templates that allow you to quickly create motion pictures.